The live event business has been suffering the last couple of years. No surprise why.
Where I think some of this could have changed is with some of the companies that have still been operating in the black, can afford to do their events, but are afraid of the bad press they might get for such "lavish" spending in such a bad economy.
Why should a company that can afford to continue their events be penalized for so many other companies inability to remain solvent or have a more fiscally responsible business model.
The live event business (corporate events side addressed here) hasn't gone away. Thankfully, it has actually grown a bit the last few months. Trending seems to show that many companies are actually starting to step up and take the attitude of "It's not our fault your company is in the red. Ours isn't. We're going to do events again." This all causes me to remain hopeful of the rebirth of some old business and the launch of some other new events to produce this year.
The idea of pushing forward as a company to do your event shows true leadership. It shows others in your own industry that you're going to push forward. It shows a commitment to continued growth as an organization. At the very least it says, "Hey! We're still here and we're rocking, even if our competition is not!" That type of leadership also has the opportunity to help the sales teams for those companies to close deals. It tells their customers who is around and who is successful. People like to work with successful people.
I love this part of what my company does. The events are always filled with a lot of excitement. We get to make new friendships and it always feels like a family reunion when we see each other every 6 or 12 months.
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